Deciding between custom, semi-custom, and mass-market invitations often comes down to what you value and prioritize most. However, the formality of the event and level of investment in other areas should also inform your plan for stationery. If you’re hosting a black tie destination wedding weekend on Lake Como, mass-market stationery will probably not be able to properly communicate what your guests should expect. These destination affairs typically have intense, weekend itineraries that require a lot more than traditional invitation suites can convey with simple accommodations, reception, and RSVP cards. Likewise, a backyard picnic wedding with casual attire doesn’t necessarily call for custom, foil-printed invitations on handmade paper. Consider what works best for you and your partner in the grand scheme of things and plan accordingly.