The Do’s and Don’ts of Wedding Hashtags

A hashtag symbol and a heart lit up with lights.

Nearly every modern couple has a wedding hashtag to mark their special day if they plan on publicizing it on social media. According to recent surveys, more than half of today’s couples create one! Unless you’re having a completely unplugged wedding and prefer to keep things private, you’ll likely need to get at least one.

The idea behind them is simple. Most likely, guests will post photos or happenings from the wedding and, of course, you’ll want to keep track of them and set aside your favorites. A personalized hashtag encourages people to do just that, kind of like your own paparazzi! You’ll get a candid view of your big day through the eyes of your guests.

In addition to a totally personal hashtag that’s yours and yours only, you’ll want to come up with a list of other relevant terms that define your special day. This is even more important if you’re looking to catch a bit of that social media spotlight. As with everything else when it comes to publicity, there are do’s and don’ts that one must keep in mind when coming up with your hash tag list. With the following tips, you can be sure that your big day will be truly…big!

Do Make it Unique

Your primary hashtag is the most important one. This is the one that everyone will use when tagging posts or photos from the event. For example: #MrAndMrsJones2021. This brings us to an important point; in this example, the last name Jones is quite a common one, so most likely it has been used already—or could be hijacked by someone else in the future. Therefore, it’s also good to double-check on all key social media platforms such as Facebook, Instagram, Pinterest, TikTok, or Twitter, to see if your idea has already been taken.

To avoid virtually crashing someone’s wedding, you should try to make it as personalized as possible. Adding the year or date is one idea, as is making a reference to the location—or both. For example, #JonesWeddingZanzibar2021. You can also play with the words a bit for alliteration, clichés, or puns, as long as it’s appropriate. For example, if your last name is Apton, why not do #HappilyEverApton?

Don’t Make it Complicated

A bride holding her phone and a glass of champagne.

A hashtag shouldn’t be too long or confusing. Your guests should be able to remember and type it without much effort. Some things that will help include capitalizing each word and creating a mirror hashtag where appropriate. For example, secure both #JamesAndMadison as well as #MadisonAndJames. When in doubt, test out your hashtag among friends and see what they think of it.

Do Create Secondary Hashtags

Your social media savvy guests will be keen on using multiple hashtags to help you get into the limelight, so come up with a few alternatives in addition to your main one. With secondary hashtags, you don’t have to worry too much about duplicates, so make a list of anything that describes your wedding, you as a couple, the location, the weather, your first dance song, etc. For example, in addition to the primary hashtag #JonesBellevueWedding, you can add something like: #SuzanneAndJonathan, #BohemianWedding, #SummerInCroatia, #RomanticRainyDay, #ThePowerOfLove, or #SunsetCeremony. The point is to get creative!

Don’t Spend on Professionals

…unless you’re really short on time or seriously struggling. Coming up with hashtags is a fun activity and you can even make it a pre-wedding event with your wedding party over drinks. Sure, wedding hashtag generator, or even professional hashtag artists are not super expensive, but they’re probably not worth the cost, either.

Do Remind Your Guests

A group of wedding guests taking a selfie.

To encourage the use of your hashtags, make sure your guests remember what they are or at least remember your main one. It’s a good idea to post them on your wedding website, as well as have a sign at the venue. Your primary hashtag can also be featured on your invitation if you manage to come up with one in time. Some also suggest sneaking the hashtag onto each table, such as on the seating place cards. Feel free to also make a note on the wedding favors, so guests won’t forget if they post the next day. However, don’t be over-the-top demanding about its use. Not only will it stress out guests who aren’t so social media-savvy, but it might make you seem a bit too attention-seeking.

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